The "Unfair Advantage": Why You Should Stop Doing Things You Only "Don’t Mind"

We have heard it a thousand times in discovery calls. A practice owner will tell us that they do not really mind doing the billing. They say it is just a few hours a week and they have a handle on it. Meanwhile, we are looking at their aging report and seeing tens of thousands of dollars sitting in the ninety day bucket. To a seasoned biller, that’s an irresistible garden of claims to be turned into revenue.

When you say you do not mind doing a task, you are usually admitting that it is not your "Sweet Spot." Jamey Schrier calls this the "Unfair Advantage" in our most recent episode of the Claim Game podcast. It is based on the idea that twenty percent of your activities produce eighty percent of your joy and your revenue. Everything else is just draining your battery and keeping you from being the CEO your practice needs.

There is a big difference between being capable of doing a task and being the best person to do it. You might be able to navigate a clearinghouse or argue with a payer about a modifier, but is that why you started this business? Probably not. You started this practice to provide life changing care to your patients.

When you spend your evening hours wrestling with insurance companies, you are competing with experts who actually love that specific grind. At Practice Solutions, we live for the technical details of the revenue cycle. While you are drained by the paperwork, our team is energized by it. That is our unfair advantage.

The goal of scaling a group practice is to reach a level of elite profitability. You cannot get there if you are still the primary biller, the HR manager, and the clinical director. Every hour you spend on a task you only "don't mind" is an hour you are not spending on the high level strategy that actually grows your business.

It is time to take an honest look at your calendar. If a task does not light you up, it is a candidate for delegation. Freeing yourself from the administrative "drags" is not just about saving time. It is about reclaiming your mental energy so you can fall in love with your practice again.

So, what is the move? What is one task on your plate right now that belongs on someone else’s? 

If it’s billing, contact Practice Solutions or book a consultation to see if we are a good fit for you. 

Need help deciding where your time is best spent? Schedule a Practice Health Check and identify your practice strengths and weaknesses, and how to make your practice thrive.